Nov 23, 2009

Atari Launches The New Atari.com

Play Atari Classic Games, Enter Contests, Buy Exclusive Merchandise and Enjoy Special Game Offers Just In Time for Holiday

NEW YORK, Nov. 23 -- Atari, one of the world's most recognized brands, announced today the phase one re-launch of Atari.com. Gaming fans will have the opportunity to play Atari's legendary, addictive coin-op arcade and 2600 classics in the new Atari Arcade for free, get information on Atari's most recent and upcoming releases, buy games through the Atari Store via box or digital download, access exclusive merchandise, and enter contests and more through the newly designed Atari.com web site.

In the Atari Arcade fans can play free games such as Asteroids, Adventure, Battlezone, Crystal Castles, Lunar Lander and Yars Revenge. The classics, often replicated but never improved upon, appear in their complete original forms. The Arcade includes worldwide leader boards where gamers can see how they stack up and compete against others.

"Today commences the first stage in Atari's ongoing commitment to growing its online business with the re-launch of Atari.com," said Jim Wilson, President and CEO of Atari, Inc. "Our online roadmap contains a multitude of enhancements and exciting new features which over time will redefine how people play and connect with Atari."

At Atari.com, consumers will also have the opportunity to purchase exclusive apparel featuring the iconic Atari full logo as well as benefit from exclusive discounts on game bundles and shipping discounts on multiple purchases to enjoy the company's current blockbuster titles such as the mega hit Ghostbusters: The Video Game, which has already sold more than one million copies, and the critically acclaimed massively multiplayer title, Champions Online. Games will be available in digital download format as well as box copies. Additionally, members of the Atari community will be able to keep up to date on news and announcements on upcoming titles, such as the highly anticipated Star Trek Online and Project Runway.

To coincide with the launch of the site, fans in the United States will have the opportunity to win an exclusive Atari T-shirt in a design which will never be sold, repeated, or made available again. The site was redesigned in collaboration with the award-winning digital production studio Fantasy Interactive (f-i.com). From offices in New York City and Stockholm, Fantasy has spent over a decade building award-winning experiences for top clients including Electronic Arts, Porsche, Nintendo, Ikea, and Joost.

The Atari Arcade will also be joined by collaboration with the leading multiplayer game site OMGPOP on 'Missile Command', to be released in early 2010. OMGPOP, a recent winner of TIME Magazine's 50 Best Websites of 2009, is lending their uniquely addictive game style and social gaming expertise to bring this highly recognized classic to an ever broader audience.

For more information on the new Atari.com site, please visit www.atari.com.

ABOUT ATARI, SA

Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone). Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.

Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).

Source: Atari