Guitar Hero(R) Video Games Continue To Win Awards as the Newest Installment - Guitar Hero(R) Metallica(R) - Debuts at Retailers Across North America

SANTA MONICA, Calif., March 31 -- Amid signature green slime and bright orange blimps, Activision Publishing, Inc.'s (NASDAQ: ATVI) Guitar Hero(R) World Tour was awarded "Favorite Video Game" at the Nickelodeon Kids' Choice Awards 2009 on Saturday, March 28. Guitar Hero World Tour took the top honors in the video game category with a record-breaking 91 million votes cast at the Kids' Choice Awards 2009 earning the show's highest ratings ever amongst kids and tweens. The awards allow fans to vote on their favorite entertainment and entertainers, including actors, TV shows, movies, singers and video games. On Sunday, March 29, 2009 Guitar Hero(R) Metallica(R), the newest entry into the Guitar Hero(R) franchise, debuted at retailers across North America giving fans the chance to experience the music of Metallica plus 20 top bands, such as Alice In Chains, Foo Fighters, Social Distortion, Queen and The Sword.

Guitar Hero World Tour continues to be one of the best-selling video games since its release on October 26, 2008. Guitar Hero World Tour transforms music gaming by expanding Guitar Hero's signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player "Battle of the Bands," which allows two full bands to compete head-to-head online. The game features a slick newly redesigned guitar controller, drum kit controller and a wired microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock 'n' roll anthems. Music creators are also able to share their recordings with their friends online through GHTunes(SM) where other gamers can download and play an endless supply of over 247,000 already uploaded unique creations.

Guitar Hero World Tour is now available for Xbox 360(R) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system, the Wii(TM) home video game system from Nintendo and the PlayStation(R)2 computer entertainment system. The game is rated "T" for Teen by the ESRB. For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.

Guitar Hero Metallica is now available for Xbox 360 video game and entertainment system from Microsoft and the PLAYSTATION3 computer entertainment system and the Wii home video game system from Nintendo, and is rated "T" for Teen by the ESRB. The PlayStation(R)2 computer entertainment system version will be available in North America in April 2009. For more information on Guitar Hero Metallica, please visit guitarherometallica.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

*Online gameplay is only available for the Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Wii(TM) and may require an additional subscription.

Guitar Hero World Tour (C) 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Guitar Hero Metallica (C) 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. Metallica is a registered trademark of Metallica.

"PlayStation," "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.

Source: Activision Publishing, Inc.